Banking and fintech in the United States press

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The three brands with most articles

American Express

658 · 20.6 %

Bank of America

313 · 9.8 %

Capital One

280 · 8.8 %

and 16 more brands in the full ranking

Articles per week

First finding. American Express leads banking and fintech coverage in the United States press: 658 articles name it, 21% of the sector, and in 99% of them it is the subject (in the headline or the URL). Second is Bank of America (313, subject in 98%). Hypothesis: the lead rests on its own agenda. Implication: measuring the sector by prominence changes the real reference order.

🔒 The other two findings, with hypothesis and implication, are in the study.

What the study contains

FindingsThree findings with hypothesis and implication.

RankingEvery brand in the sector, with subject share and outlets.

Share of voiceEach brand's share and sector concentration.

TrendWeek by week on the stable outlet panel, with the peak week and its stories.

TopicsSector sub-topics with context, brands and headlines.

OutletsWhich outlets cover the sector, with their audience.

StoriesThe most syndicated stories: who published first and who followed.

VoicesSpokespeople and people quoted in headlines.

BylinesJournalists who sign the sector's coverage.

Method and sheetUniverse, filters, exclusions and audit.

Access to the full study

All 10 interactive pages with full ranking, share of voice, trend on a stable panel, topics, outlets, stories, voices, bylines and audit sheet, plus the PDF. Sold per country or per sector, invoiced.

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What the study contains

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