Quarterly studies by country and sector on the Clipping Hunter press archive: which brands appear, in which outlets, with which stories, and how it shifts week by week. Auditable data. No surveys, no estimates.
Every figure comes from real articles with URL, outlet and date. Each study's technical sheet declares the universe, the filters and the exclusions.
The five sectors are measured the same way in every country: same subject rules, stable outlet panel and content type.
A 90-day window with a declared cut-off date. The Barometer adds the monthly series so you read a trend, not a snapshot.
What the study shows as a snapshot, the Barometer turns into a trend. Every month, for the countries and sectors you subscribe to.
With change against the previous month and against the same month of the previous quarter.
Where a given brand sits: median, upper quartile, leader. The figure that lets you say “this is good” or “this is thin”.
Brand × outlet × week, ready for your own tools.
An email when the leading brand changes or a new one enters the top 5.
Access to the five studies of the subscribed country, with their quarterly updates.
A qualitative edition on request: thesis, moves by actor and a 30-day plan.
To prepare a pitch with the prospect's real share of voice against its competitors, and to report to clients against the sector median.
To defend the budget in front of the board with an external figure that does not come from your own agency.
To cite “according to the Clipping Hunter Observatory” with a public method and linked sources.
Every article captured by the Clipping Hunter press archive in the 90-day window, published by outlets of the study's country. The outlet's country comes from the Clipping Hunter outlet master, not from the domain.
Each sector has a fixed set of brands per country (18 to 25), searched with exact phrases and homonym exclusions. An article with two brands counts for both; that is why “% of sector” can add up to more than 100.
A brand is the subject when it appears in the headline or the URL. Anything else is an incidental mention.