Technology in the United States press

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The three brands with most articles

Apple

6,110 · 17.2 %

Google

5,075 · 14.3 %

Netflix

3,877 · 10.9 %

and 25 more brands in the full ranking

Articles per week

First finding. Apple leads technology coverage in the United States press: 6,110 articles name it, 17% of the sector, and in 97% of them it is the subject (in the headline or the URL). Second is Google (5,075, subject in 98%). Hypothesis: the lead rests on its own agenda. Implication: measuring the sector by prominence changes the real reference order.

🔒 The other two findings, with hypothesis and implication, are in the study.

What the study contains

FindingsThree findings with hypothesis and implication.

RankingEvery brand in the sector, with subject share, outlets and tier.

Share of voiceEach brand's share and sector concentration.

TrendWeek by week on the stable outlet panel, with the peak week and its stories.

TopicsSector sub-topics with context, brands and headlines.

OutletsWhich outlets cover the sector, with audience and tier.

StoriesThe most syndicated stories: who published first and who followed.

VoicesSpokespeople and people quoted in headlines.

BylinesJournalists who sign the sector's coverage.

Method and sheetUniverse, filters, exclusions and audit.

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Preview with real data

What the study contains

This study is open access

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